Retention beyond day thirty
How to choose retention windows that reflect your app’s real usage cycle instead of copying a generic benchmark.
Continue reading →The journal
Clearer thinking about product behaviour.
Notes from the analytical work: measurement choices, interpretation habits, and practical ways to help a team learn from its app.
An event taxonomy that survives product change
A practical naming and governance approach for analytics events your team can still understand after twelve releases.
Continue reading →
Diagnosing funnel drop-off without guessing
A disciplined sequence for moving from a conversion chart to a testable explanation and useful product action.
Continue reading →